From Wired 16.12 â€œRay Ozzie Wants to Push Microsoft Back Into Startup Modeâ€
“I think we’re going to take a lot of people by surprise” â€“ Ray Ozzie, TechReady8
Steven witnessed Rayâ€™s presentation at Microsoftâ€™s internal TechReady8 conference: a rare treat for an outside journalist. What he saw was Ray Ozzie presenting at his finest.
Before joining Microsoft, I spoke to Mike Seyfang. One of my reasons for joining was to be a part of the Ray Ozzie smartness. In my first year inside the firewall, Ray Ozzieâ€™s teams were very stealthy. Quiet.
At PDC late this year, Ray didnâ€™t present quite as passionately (maybe not so scare the developer-centric audience) â€“ but he started to publically show his vision for the future of computing.
Microsoft has moved from the â€œPCâ€ centric model. This shift started with the hiring of Dave Cutler, one of the Digital architects of VAX/VMS. From his work at Microsoft came Windows NT. A server-grade operating system that arrived on mass consumer/business desktops 9 years later with Windows XP.
Windows NT, and its successors, did breed a family of robust server operating systems; and applications that moved Microsoft into the heart of the enterprise: the server room. This dramatically shifted Microsoftâ€™s product strategy, and how it engaged with large organisations. No longer just the menacing PC on the desktop to an enterprise IT architecture, from soup to nuts. And the revenue followed.
In the midst of this shift from desktop to server room, Microsoft has seemed to ignore the Internet. standardised protocols, freedom of choice, open source, creative commons licensing, disruptive business models, loosely coupled applications. Microsoft only noticed when its enterprise-customer defensive wall was attacked. Like guerrilla attacks: the skirmishes were many, but the barbs were survivable. Revenue still flows.
Witness Vietnam, Iraq, Afghanistan (for the Greeks, British, USSR and Coalition) and Pictish-lands (for the Romans) : guerrilla warriors ultimately win.
Ray Ozzie is the navigator that is changing Microsoftâ€™s course from within. The fleet of supertankers that is Microsoft cannot turn quickly: unless facing imminent death as Apple did in 1995/6, large organisations have a momentum that is difficult to unwind.
We are witnessing the same shift today with a move into the cloud. Simply put: the platform is a collection of loosely coupled devices connected by the internet. Not PCs on desks, nor servers in racks in every organisation around the world.
The IT company most effected by this change in platform is Microsoft.
Ozzie felt that after losing its antitrust case, Microsoft had tempered its bullying behavior. “This is a different company,” he now says. “It doesn’t feel evil; it doesn’t feel inconsistent with my core beliefs.”
The fleet is turning. Ozzie has navigating the direction. Weâ€™re off.
- The intersection of social media and the cloud, Steve Gillmor, TechCrunchIT