Publicis Mojo accidental Spammer for Metamucil

Update, 3:20pm

Just off the phone to the Publicis. There are two issues here: one is the broken configuration of as the reply-to email address. A misconfiguration error.

Thanks to Publicis for reaching out and being honest; and starting to resolve the issue.

From earlier today:

  1. Potential source of the “follow”: I mention metamucil on twitter. No occurrences of this word on my blog until this particular posting. and others such have found the same issue with unsolicited email from the same sender, with similar contents.
  2. Up until this point, I have been a happy and regular user of said fibre supplement brand below. Note that this brand is owned by Proctor and Gamble. I am not going to link out to said product.
  3. The person that received this email is mentioned 5 times on my web site, and there is at least one link from my site to theirs (note: I have “xx”’d the name out below)
  4. The owner and publisher of this web site, Nick Hodge, in no way, explicitly nor implicitly gave permission for any brand: including Microsoft, to use to my blog as “trusted reference sell” nor source of email addresses. Reading Microsoft’s policy on Online Privacy, I am pretty sure that doing this style of “email harvest and reference social marketing” is highly wrong, and contravention of this policy is a serious offence.
  5. “Unsolicited email” is spam. Plain and simple.
  6. The content on my site is (cc) Attribution-Non-commerical Share-Australia 2.1, as per the link at the bottom of each page. I consider this spamming is a breach of my Terms and Conditions.
  7. Subsequently, I am very unhappy with Publicis Mojo. You do not get social media, you are a spammer. Of the worst kind.
  8. I am recommending the receiver of this email report both Proctor and Gamble, and Publicis Mojo as a Spammer as per the Spam Act (2003) and amendments
  9. It seems that the domain name “” might exist, however further research by an white-hat security expert:
    • *.ad is a top-level domain owned by Andorra, the country
    • would be a logical place for ‘publicismojo an advertising agency’ to register; or may be used for internal sites
    • if you send email to ‘’ the bounce back is from the same IP address as in the below spam example:
    • is Publicis Mojo in Australia (as per apnic)
    • robtex has some interesting details on this domain range
From: Blog Seeding <>
Date: 2008/12/9
Subject: For xx

Hi xx,

Sorry for the unsolicited email.

I was reading your blog and noticed you're particularly influential in the blogosphere.  
I even saw your blog reposted on

I'm working on behalf of Metamucil on their new Fibresure product and 
I was wondering if you would be receptive to us sending you a xmas gift pack? 
No obligations, of course! 🙂

Look forward to hearing from you.

Kind regards,

Publicis Mojo

Loosely Coupled Communities Across Space and Time

 Godley Head, Christchurch

From Glenn Derene, wiring at Popular Mechanics in “How Social Networking Could Kill Web Search as We Know It

… with the rise of social networking sites such as Facebook, MySpace, Twitter, Second Life, LinkedIn and even Google’s own Orkut, the next generation of Web users may find what they want by using their social network rather than a search algorithm. After all, the people in your online social network should know you better than a mathematical equation, right?

I find this article resonates. The concept that a mathematical formula can replace the collective knowledge of trusted friends always seems weird, and the absolute innocent dorkiness that “algorithms solve all problems” as naive.

Being able to ask your twitter-hive mind friends a question, say about WordPress themes (see: and receive an intelligent set of answers is way more powerful than blind search engine bingo.

The power of the internet comes from its ability to very cheaply connect like minded people into loosely coupled communities unbounded by space and time.

Social Networking: People, not Messages


What is the Web 2.0 World Saying about you, now?

I strongly recommend any Marketing/PR person just starting out to download and install Particls: You can use Particls to watch the internet for you. Enter the phrases and words that are your products and brands, and watch the conversation that ensues.

It is wise to start your online journey by engaging the existing conversations and existing communities, rather than attempting to start your own lonely blog and talk to noone.


Social Networking use by Marketing/PR

Social network using MySpace/Facebook/MSN Live/Linkedin/Bebo etc etc etc is a perfect mechanism for creating a community; and more importantly: staying connected.

Note that people are largely engaged in these communities for personal social reasons, not to have a product shoved down their throat. The rule of authentic voice applies.


SecondLife use by Marketing/PR:

Know who and where of your audience. Despite heavy hype in the traditional media, the number of people logged in to SecondLife always seems low. (25000 to 40000)

There is something enticing about a completely immersive 3D world, where in a dream-like state you can fly anywhere and build anything. It demos well, and the allure of “instant millions” attracted a certain “type” of initial user.

The web was like this in 1994/5. Not much out there, much hype and a limited few had the hardware and ‘bandwidth’ to participate. I would highly recommend doing deep research prior to significant investment.

Fully immersive worlds such as World-of-Warcraft (note: you probably cannot market here) are very successful; and the future of end-user generated immersive worlds is large.


Twitter use by Marketing/PR:

@Froosh expressed it best: Twitter is micro-blogging: thoughts in 140 characters. It is also more instant. What is happening now.  An organisation’s existing blog strategy should also cover Twitter.

Running 2 bots ( and and an event alias ( my assessment is that Twitterers are looking for real people, not chat bots at the other end of the line. Twitterspam such as “go visit this link” and the like causes mass unsubscribes. “Our product x is now shipping” the same.

What the Twitter-verse is looking for is the instant human reaction and feeling from events that precedes the formal cycle.

So, just Twittering to get a “message through” or hype a product/event does not work. What is needed is an authentic, honest voice of a real person. It is part of your Word-of-mouth, viral strategy.


In a Write/ReWrite/Read Web, People matter. Not Messages