The CHOICE iSHONK for Dual-level Shonkyness is awarded to the Apple iPod, mainly relating to the repair “procedure”
Choice Magazine has been the respected voice of Australian consumers; and with strong consumer protection laws in Australia: you must comply with the laws.
This comes on the back of the RMonvirus on 1% of video iPods sold after 12th September. Now, that’s doubly shonky. Who was spot checking?
Repairs to technology where the margins are slim and the volumes are large can wipe out profit in an instant. The key is to make the product correctly in the first place. Quality systems, W. Edwards Deming.
Someone at Apple PR should be getting cranky about this – there are competitors on the horizon; and customers expect more than Aussie Post style repairs.
Hey UncleNick – I cant read the body of your next post ‘2D Photo to 3D Object October 20th, 2006’.
whats the scoop?
UncleMike
The choice article was fundamentally flawed. Retailers (like us) can, and do, handle warranty issues for customers. Tim Kleemann, Next Byte
I’m thinking Tim needs to account for the moral majority who are not lucky enough to be supported by their retailers, who outweigh his chain of McApples”n”Macs. A quick look at:
http://jon.blogs.com/mopho/2004/03/ipod_quirks.html
I wonder what the score is up to now…Choice may have a point…
Fraser Crozier
Choice will do anything for free publicity
check out how bad choice are getting