The recent escalation of rumours surrounding the so-called Apple Tablet / Slate / Big iPhone / xxx (where xxx is a super cool Apple-ish name) seem to focus on the hardware. The gadgetry. The hardware specs.
I am a little over gadgetry. Every week there is a new phone, device or somesuch that junks the old technology. Surely this is neither ethical nor sustainable?
But that is not where the innovation, nor the future lies for Apple. Recent Apple acquisitions, investments and successes leads me to conclude that Apple and Google are about to square off. Not in search. Search is rather boring and a commodity.
In the forthcoming weeks, ignore the hardware. Hardware is dime-a-dozen, and many vendors are going to release slate like gadgetry in a similar form factor. Rather, watch what Apple does with their iTunes / App store. Presently this system provides music, tv, movies and with the advent of the iPhone â€“ Apps.
The next department for the store are newspapers, magazines and books. Either sold as subscription, or with embedded advertising. Just wait.
The revenue model will appeal to the traditional mainstream media – so expect a continuing avalanche of obsequious and self-serving coverage. Not of the store – but rather the hardware. Embedded within these stories will be the expectation of a holy grail. The holy grail of the future of print media, without paper.
Somehow, I doubt it.