Using your name wisely

Des Walsh, the doyen of Australian Blogging, is now using his strongest brand: his name.

Your parents give you a name. Most people live with this name for the rest of their life. Unless you are Reginald Kenneth Dwight, now Sir Elton Hercules John, CBE. (Oh, there’s a whole Psychiatry conference in that name change alone!)

As alpha bloggers and all successful people know: all you really own is your name. This is the label to your reputation. Own it, defend it, market it.

Successful blogging is composed of authentic personal voice, from you underneath your name. Use it wisely.