Quick Game Industry Research Factoids

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Australian Gaming Industry:

1. Worth: AU$1billion in 2006
   1. Note: Film/Box Office in 2007 AU$900million in 2007
   2. Note: AU$330m is gaming consoles [Update: 4th January]
2. Industry is Growing: >12% per year
3. 12.5m games sold in 2006
4. Gamer average age: 28 years old
5. Gamers are 60% male, 40% female
6. In 2007, 67% Australians have broadband
7. 35% are parents, 8% will tell you to get off their lawn (ie: are grandparents)
8. Australians spend AU$2million per day on interactive games
9. In 2006 8,500 employed in the games industry
10. Estimated in 2010 18,000 employed in the industry

sources:

Game Developer’s Association Australia: http://www.gdaa.com.au/docs/%20Submission%20to%20Government-June07-Coonan.pdf

Motion Picture Distributor’s Association Australia: http://www.mpdaa.org.au/customers/mpdaa/mpdaa.nsf/(PressReleasesByDate)/11-1-2008/$FILE/MEDIA%20RELEASE%20Year%20End%202007.pdf

ACMA: http://www.acma.gov.au/webwr/_assets/main/lib310631/0607commreport_complete.pdf