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Australian Gaming Industry:
- Worth: AU$1billion in 2006
- Note: Film/Box Office in 2007 AU$900million in 2007
- Note: AU$330m is gaming consoles [Update: 4th January]
- Industry is Growing: >12% per year
- 12.5m games sold in 2006
- Gamer average age: 28 years old
- Gamers are 60% male, 40% female
- In 2007, 67% Australians have broadband
- 35% are parents, 8% will tell you to get off their lawn (ie: are grandparents)
- Australians spend AU$2million per day on interactive games
- In 2006 8,500 employed in the games industry
- Estimated in 2010 18,000 employed in the industry
sources:
Game Developer’s Association Australia: http://www.gdaa.com.au/docs/%20Submission%20to%20Government-June07-Coonan.pdf
Motion Picture Distributor’s Association Australia: http://www.mpdaa.org.au/customers/mpdaa/mpdaa.nsf/(PressReleasesByDate)/11-1-2008/$FILE/MEDIA%20RELEASE%20Year%20End%202007.pdf
ACMA: http://www.acma.gov.au/webwr/_assets/main/lib310631/0607commreport_complete.pdf