After 4.2 minutes of thinking, the only name that fell into my head is “atNickHodge” (@nickhodge). That will do for the moment. At least it is consistent with my strict personal branding guidelines. And I will probably change my mind and call it something else one day.
Thanks to all my previous guests, and the future super sekrit guests. And a big thanks to @dekrazee1 for her help and support. Oh, and @mrsnickhodge and @yin_0x7f for their guidance. Doing a weekly show seems to add structure into my life; and is becoming a new hobby.
Onto way more important topics.
Nick at Arromanches (D-Day Gold Beach) May 2004.
The next show is scheduled for 8.30pm, Thursday 23rd April 2009.
Topic this week: “The Lost Uncles”. It is Anzac Day this Saturday. In Remembrance, I am going to reveal the histories of four individual soldiers from World War 1 and 2; each of which I have a personal connection. This show is not to glorify war; nor create false heroes. It is an episode just to remember four men.
Three from WW1, one from WW2; Two I am related to, two have other connections; Two survived the war, Two did not. Three were enlisted men, one an officer. One was married and had a child prior to enlistment; two had no children and I am directly descended from one. One I met in person; all are in my being and thoughts.
After what I would say has been an interesting week, I spent my holiday on Thursday writing the below notes. These notes were the base script for the #understil episode broadcast on Thursday night. Sadly, due to a combination of Ustream.tv weirdness and user error, the last half was not recorded. Therefore, please review the notes.
I use Google Docs to store the script so I can share with Dekrazee1 (the showâ€™s Meta-Backchannel producer) and potential guests.
The bolding of text assists me in reading whilst on screen, and where the key points are. Usually, I attempt to flow the words through a river of conversation.
People commented I was â€œsellingâ€ or â€œshillingâ€ Microsoft. Yes, and that is the point made later. There is no avoiding it for employees involved in social media due to Maslowian pyramidical juxtapositioning.
Apple vs Microsoft. If you read Cluetrain, it predicts the doom of companies that â€œdonâ€™t get itâ€ (albeit it in the latter points, which many people donâ€™t read) I had framed this whole show on People Oriented Social Media; and in that context, why is Apple successful vs. Microsoft. It answer is no means simple. And really a them vs. us conversation is not correct. It is about products and perceptions of Microsoft. The problem is Microsoftâ€™s to solve; and I am a small part of this long term change.
The (first part) of the Episode
[at 8:40pm] Red Cordial Catharsis
This show is going to more personal than the last show. This is all about me. And Social Media
which launches me like a North Korean ICBM/Satellite into the same stratosphere of @stilgherrian and @cameronreilly
The question for Social Media: is this about my employer? when on social media, how much of your employer’s kool aid are you shilling?
Red Cordial & Lemonade.
Link to red cordial and “hyperactivity” more by association rather than specific cause/effect
Red Cordial hyperconnectivity
Catharsis; from the greek to cleanse/purify/clarify
tonights show is “Red Cordial Catharsis”
This tweet, 7th April: NickHodge: @gedulous when I was at Apple, we had to drink Kool Aid. At Microsoft, we drink Red Cordial. They have different effects.
‘drinking the kool aide’ comes from the 1978 Jonestown massacre in Guyana where 918 people died drinking cyanide; valium; phenergan mixed in with flavor aid. Jim Jones, cult leader; Jonestown benevolent communist community. Apostolic Socialism (@cameronreilly?). Blindly following an authority to the bitter end.
This is *not* a positive brand connection for a Microsoft employee to make, even based on personal experience.
incorrectly found and quoted; this and many other tweets, blog comments, flickr images, vodcasts and podcasts cross the line. What line?
For those of us in Person-orient Social Media Front, where is that line between an individual and their company? Does there need to be the question. Is there any answer?
“out of hours in personal time” you would expect your employer not to sit on my shoulder when I vote, act on my personal morals, how I live my left, the choices I make, where I live, products I buy, food I eat.
Works is where I choose work. They choose to employ me for my skills and experience. This is the basis of the employment contract: my time, their money; and their rules on their time.
Not everything MSFT does, nor has done do I necessarily understand nor agree with.
Zune. sw/service good (in US) ; but as a strategy WTF?
Xbox when losing money. WTF?
Why did we functionally stabilize popfly.com?
I contend that no employee would 100% agree with everything. It is impossible
I like google search, email and reader. I like my Mac.
Transparency and honest expectation expects me to call it as it is.
However, this is merely my perspective. I don’t know and see all. No one can. Not even a CEO.
In the hiring process, you get “culturally” assessed and screened by HR and hiring manager
Usually, will this person fit into team
A public face, is also “can this person represent my organisation?”
Aim is to obtain an employee who fits into the org.
My contract says “9:00am to 5:30pm” … and compliance with the codes of conduct, confidentiality, ethics, business conduct — and laws of AU and US.
and contract says “other duties as assigned”
pure 9-5 in social media doesnâ€™t work
even less so than plausibly deniable proverbial weekend bbq
having two personas: work name and personal name: doesnâ€™t work. It smells of fakery
“Public face” of MSFT in the social community means anything I say, is there forever and can be quoted. maliciously
Paid for: media interviews, demos, presentations, dealing with customers
Simple Model to understand people’s physical and emotional/mental needs
The lower levels influence the higher levels.
Everyone who earns money is tainted by the source of the moolah.
money feeds our families, gives us shelter
as I have found, it doesnt define who we are.
The system is fundamentally disconnected
The Social Community expects real people, real voices, transparency, human voice, calling it as it is
Orgs want people to be engaged in SM (sometimes as it is cheaper, sometimes as it is hip, sometimes as it is sold to them, not necessarily because of cluetrain)
following guidelines similar to msft’s
All conversations from an employee will be tainted by Maslow
you cannot always say what you really think (unless you have balls as big as @leslie_nassar)
Companies have codes of conduct
To aid employees
To protect themselves
compliance with the various laws, protect other employees
Individuals are not permitted to be people, and are therefore breaking the cluetrain community agreement
employee needs to retain some form of employment, personal brand
‘the organisation’ fighting the non-conformists
Result: we have an unresolved conflict. We are not of common mind. There is no contract.
The Cluetrain is largely correct. Maybe more and more right as time goes on. who knows? It is a journey
Employees in Social Communities: My argument now is that there is no line. It has gone. If it did exist, it is disappearing as fast as MSM
There is an underlying web of connection between the voices of an organisation
The organisation you work for shouldn’t but does own you. Social Communities do not see a difference, either. I am not saying this is right – its sad reality.
In the cacophony of voices, there will be a theme of commonality (Maslow), not singular chior. Social Audiences will need to find the signal in the noise. No one voice is the signal. Don’t hold me out as your evidence that msft doesnt get this, likes that, says that google reader is the shiz. That is my opinion.
True Social Conversations involve you, the listener, to clarify. Check. Disbelieve. Research. Use the hyperconnectivity gifted by Ceiling Cat.
Two case examples:
@Leslie_Nassar experience in a microsoft context? (ignore mini-microsoft 🙂 )
Biggest balls, courageous. He will be OK. He’s a grown up.
If I became a “FakeSteveBallmer” or “FakeSteveJobs” or “FakeBillGates”, and dis’d competitors, fellow employees and management?
whilst I might become a social media hero and front-page news, and may partly soften perception people have of microsoft: it actually doesnt comply with msft’s formal policy and codes of conduct
Expect to be counselled and probably shafted for didling expenses later on.
a strange confluence: social media crowd LOL (me included) — but implications are dire. We are dealing with bigger issues
In a strange confluence of the digital universe, two of Australia’s leading internet thinkers: Stilgherrian (Stilgherrian Live) and Cameron Reilly (G’Day World Live); conducted live broadcasts last night.
The round out the seriousness, I broadcast and recorded my second “Stilgherrian’s Understudy” show
Some forwarning. I do swear. I do use technical words. Great music is included, and I do dis my present employer. And I have much to learn with this broadcasting caper; including getting thoughts out clearer. Almost scripted. Thanks to @stilgherrian for the inspiration.
Things for next time:
Music correctly sequenced at the beginning, and thematic
Opening sting of some sort
Donâ€™t drop words, and put thoughts into clear linear thoughts.
White balance at the beginning
Animate and vocalise more
Deliver jokes better
Determine a mechanism to make it true Q&A (maybe questions beforehand)
Learn switching process between videos and camera to make smoother
The recording does something weird at 19:34 when I played the music video